Okay, so you wanna make a book, comic, or game. Will you do everything yourself, or will you commission others for help? How do you do that crowd-funding thing, anyway? Should you publish on traditional media, or should you embrace the future of digital distribution? And who is going to buy what you make, and how will you let them know about it? Norman Rafferty, a founding partner of Sanguine Games, talks you through the steps of do-it-yourself publishing.